Why Your Shopify Store Isn’t Making Any Sales and How to Fix It
If you find that you are getting a lot of foot traffic, but your store is littered with empty shopping carts, it’s time to do a little restructuring.
The trick is to turn those window-shoppers into life-time customers and with a few tips, you can maximize the return on the hard work you are putting into your Shopify store.
Choosing the Right Theme
Starting with the look of your store, you have plenty of theme options supplied by Shopify. The way that your website looks and feels can play a big role in how your business is perceived by potential shoppers. The theme and layout that you choose will be the ‘face’ of your brand and product.
This visual representation of your business must be cohesive, easy to maneuver through, and visually engaging. You should be asking yourself:
What are my competitors doing and how can I do it better?
What experience am I looking to create for my customers?
What features are important for my online store?
How do I want to showcase my products?
Am I willing to pay for the best theme?
Once you have answers to these questions, browsing the theme store will be much easier. With so many styles offered, this will allow you to narrow things down using their filters, so you aren’t spending all day picking the right theme.
Once you have a few options in mind, test them out and experiment. When you reload the page and you feel that ‘ahh, this is it!’ moment, you can be assured that your customer will also feel the cohesiveness that fits with your brand image.
If you are experiencing low traffic, the best thing that you can do is make sure your shop is getting listed in Google search results. This involves working on your SEO (Search Engine Optimization), which uses keywords to increase your shops position in search engine results.
Using keywords is an easy way to increase traffic to your shop. Start by compiling a list of keywords that is relevant to your product and to your market. Then use those keywords in product titles and descriptions, alt-tags on images, collections, blog posts, wherever you can that still seems natural. This will increase your chances of your store being seen in search engine results.
Imagines and Descriptions
Humans are visual creatures; we like to buy things that dazzle our senses. With this in mind, it is important that all your photos are crisp, clear, and high-quality. What sets an amateur shop owner apart from a professional is quality. Customers want to see a quality website, they want quality products, and they want quality information. Make sure that the photos you take of your products are staged in a way to exude professionalism. And to go along with these beautiful photos, concise and correct product descriptions.
Many people will skimp on the product descriptions but let this be another place that you shine. Showcase your products by using multiple photos, from an array of angles. Then add creative descriptions beneath them, well written and that show the buy the value of the product you are selling.
Overburdened Check-Out Process
Checking out should be as easy as 1, 2, 3. If there are too many steps, many shoppers will feel frustrated and may not want to come back.
The first step would be to allow guests to purchase your products, without making it a requirement that they are registered users. Given the choice to register at the end of the transaction, most guests will as it allows them to save their information. Forcing them to do so at the beginning is lengthening the time before they hit the ‘pay’ button, which you want to be as direct a route as possible.
Also, keep your shipping rates available from the get-go. Provide a shipping calculator that is based on their location and what is in their cart, easily seen on your webpage as they shop. Either way, they are going to find out how much shipping costs, and nothing is more irritating than getting to the very end of a checkout process to see the shipping rates.
Shipping rates are one of the biggest reasons for shopping cart abandonment, so avoid this by being upfront. Your customer may choose to not buy that 6th product, but it’s better than them closing the window and dumping the whole cart out of frustration.
Promoting Your Business
Without any targeted traffic, you are not going to make any money. You can’t just make a Shopify store, sit back, and hope that someone randomly passes by. You need to get out there and promote, promote, promote!
Use as many social media outlets as you can to get the word out there. With so many different ways to connect with potential customers, you have a plethora of options at your fingertips. Creating an inbound marketing strategy should be one of your top priorities and something you spend most of your time working on. Not only should you begin advertising your products, brand and sales through social media, but engaging with clients will make them feel involved.
Once your customers start to feel like they are a part of something, they will not only keep coming back, but bring along others. Start by showcasing your products with high-quality photos and well written captions. Don’t just say what the product does, but also engage with your customers on a more personal level. Respond to comments and feedback, ask questions, and showcase sales and discounts.
You can also reach out to social media influencers, people whose accounts have a high volume of traffic. This will expand your brand awareness and connect you with customers within your niche. You can offer them free products in exchange for exposure on their stories and feeds, which can help bring in traffic and new customers. The important thing is that not every influencer is the right one for you. Target people who are within your same category, otherwise you will get traffic but no sales.
Pretend You are the Customer
The final step is to navigate your Shopify store as if you are a customer. Does the first page look attractive and uncluttered? Is the navigation menu easy to use and seamless? Do you have the right sections filled out and written well (about me, contact us, FAQ, shipping, etc.)? Does your brand come off as professional, with strong brand identity, using clear and high-quality photos?
Most importantly, does your website speak to your target audience?
By paying attention to the details, maximizing exposure to your target audience, and making the shopping experience as easy as possible, the sales will start pouring in. Keep on top of your marketing, reach out to strategic partners, and maintain a professional quality to your store, and success will find its way to you.